Brian Melaney is a “Consultant” by title but a “Coach” by persona. His introduction to franchising came in 1985 when he heard about The Pro Image, a sports apparel store. As its first franchisee, Brian opened stores 2, 3, and 30, which were wildly successful. In 1987 he sold all three stores to the Utah Jazz for a tidy sum. Keen on the potential of franchising, Brian also became the first franchisee of Nach-O Fast, a unique fast food franchise.
Brian’s success with The Pro Image caught the attention of the corporate office and he was asked to come aboard as corporate trainer. As such, he trained 125 new Pro Image franchisees how to build, manage and expand their businesses. Sensing the opportunity to fill a need, Brian next created Melaney Marketing, a successful sports marketing firm, which represents over 20 different manufacturers and their products to numerous retailers.
Having groomed his son, Casey, to run Melaney Marketing, Brian has the freedom to do what he loves most—coach others interested in franchising. As a Franchoice® consultant, Brian uses his knowledge of the industry, passion and success to carefully guide each candidate. He creates a personalized franchising model, then filters the field of franchises and collects information on the best opportunities available for each candidate. When the process is complete, the candidate has the information and freedom to make an intelligent franchise choice, based upon personal interests, resources and goals.
Brian enjoys courting his beautiful wife of 34 years, golfing with his five sons, watching his two daughters play soccer, and playing with his grandchildren. (In his spare time he serves as mayor of West Haven, one of Utah’s fastest growing cities.)
Brian can be reached at BMelaney@FranChoice.com or by calling 866-946-2967.
