Matt Solomon is a distinguished marketing strategist and franchise consultant known for his expertise in franchise sales and support, product marketing and multi-unit franchise marketing. Matt has spent most of his career on the corporate side, in the trenches helping franchisees understand the importance of marketing and sales and executing marketing programs that drive revenue.

His journey began at DDB Seattle, where he honed his skills on accounts for McDonald’s, Hewlett Packard and Holland America Cruise Lines, eventually transitioning to a significant corporate marketing role with Panda Restaurant Group (Panda Express and Hibachi San).

Prior to joining FranChoice, Matt’s impressive portfolio featured work for renowned brands, including Jack in the Box, Red Robin, Mathnasium, Bay Clubs, Orkin and Dave’s Hot Chicken. His methodical approach to matching his candidates with the perfect franchise combined with his comprehensive marketing & sales knowledge and strategy expertise make him a unique franchise consultant, helping clients find the perfect franchise fit and also preparing them for what to expect after the purchase.

Matt is the President of 258motivate.com Franchise Marketing and Consulting and can be reached at msolomon@franchoice.com (805) 395-0122.