Relationships and Value
At FranChoice, we create value for both candidates and franchises by making the right match. It starts with our consultative work with candidates and continues by having an exciting variety of franchises available in our portfolio. Putting the two together can create win-win growth opportunities.
Quality Candidates
Franchisors who work with us can expect high-quality candidate referrals. We work with the candidate to thoroughly understand their dreams, plans, investment level, and expectations.
How do we define a quality candidate?
They Are
Qualified
Our candidates are pre-screened and have presented us with information indicating they are financially qualified to meet franchise investment requirements. Using our unique process, our consultants help candidates see how their business ownership goals potentially match the characteristics of the franchise.
They Are Genuinely Interested
Our candidates are serious about becoming franchise owners. When we send them to a franchisor, they have genuine interest in that specific franchise.
They Are
Open Minded
Our consultative approach also generates more open-minded candidates willing to consider several possibilities and franchises. We can create interest in a company that they may not have considered before our consultation.
Our Portfolio of Franchisors
FranChoice works with a wide variety of franchise systems. The franchise companies we work with use our services to help them achieve their growth goals as a means to realize their own dreams. The relationships we have with our franchisors are extremely important strategic alliances, to help us both reach our goals.
We are constantly looking for more quality franchisors to join our team, the emphasis being very much on the word “quality.” The simple fact is there are many franchise systems that want to grow and would like to use our services, but many do not have the characteristics that make us excited about referring our candidates to them.
To establish a basis for success in working with new franchisors, we have some desired characteristics, including:
Quality Concept
Is the business concept understandable and well-articulated? Does it address the marketplace in a way the owner and customer want and understands? What business operations, financing, and vendor relationships are in place?
Clear Communication
How the franchisor communicates with the candidate during the sales cycle demonstrates both the quality of the communication tools the franchisor uses, and the responsiveness of the franchisor’s staff with prospective franchisees.
Validation
Are existing franchisees in a franchise system generally happy with the business? If they’re not, it is nearly impossible for us to work effectively with that franchisor. The same is true if there’s a significant number of unit failures or litigation. Both of those are red flags for candidates.
Income Potential
This is the bottom line. Any new franchisee must believe they have the potential to make a reasonable return on their investment in a reasonable period of time. We will never discuss the exact financial details of an opportunity with our candidates, but they will ask and determine this during their inquiry, so your answer needs to be clear and competitive.
Wide Variety
Because the desires of our candidates are unique and varied, we have a portfolio of exciting brands that fit many different characteristics. Our candidates may be the type of people who want to be first to market with a concept. Conversely, they may prefer a brand that has been in business for many years. Because we tailor our recommendations to each candidate, it is important to us to have choices for them across many industries, investment ranges and characteristic types.
Is the business concept understandable and well-articulated? Does it address the marketplace in a way the owner and customer want and understands? What business operations, financing, and vendor relationships are in place?
How the franchisor communicates with the candidate during the sales cycle demonstrates both the quality of the communication tools the franchisor uses, and the responsiveness of the franchisor’s staff with prospective franchisees.
Are existing franchisees in a franchise system generally happy with the business? If they’re not, it is nearly impossible for us to work effectively with that franchisor. The same is true if there’s a significant number of unit failures or litigation. Both of those are red flags for candidates.
This is the bottom line. Any new franchisee must believe they have the potential to make a reasonable return on their investment in a reasonable period of time. We will never discuss the exact financial details of an opportunity with our candidates, but they will ask and determine this during their inquiry, so your answer needs to be clear and competitive.
Because the desires of our candidates are unique and varied, we have a portfolio of exciting brands that fit many different characteristics. Our candidates may be the type of people who want to be first to market with a concept. Conversely, they may prefer a brand that has been in business for many years. Because we tailor our recommendations to each candidate, it is important to us to have choices for them across many industries, investment ranges and characteristic types.
What Our Consultants Say
We are very grateful to have been partnering with FranChoice for a decade now. We are incredibly grateful for the quality of candidates that FranChoice refers to us. FranChoice consultants have many years of expertise which is reflected in the candidates they work with.
FranChoice’s competitive edge is its people. They have such a high caliber of consultants, and this speaks to the level of training they undertake to deliver the exceptional service they provide their candidates and the support they show for our brands.
I value the relationships that I’ve made. I get open and honest feedback from the HQ office and the consultants and that is invaluable.
I don’t know how FranChoice does it, but they consistently bring high net worth, enterprise level candidates to the table. No one does this as good as FranChoice.
We have worked closely with FranChoice (“FC”) for almost 10 years, across 4 different brands.
The consistency of high-quality candidates is the hallmark of FC. The candidates are well qualified and well coached on the business and the process.
The team that runs FC is top notch. They do a great job in motivating and coaching the consultants. The conferences are well organized thanks to Linda, Trent, Tony and Charles. Because of the leadership of this well-oiled machine, it leads to high retention of its consultants which leads to great lead flow and ultimately successful candidates being recruited.
Belfor Franchise Group has enjoyed a partnership with FranChoice for close to 20 years. The quality of the candidates they have referred to us is unparalleled. We look forward to seeing what the next 20 years will bring – and the success that will result from it.
The attention to detail, constant communication, and the commitment to walk side by side with us makes our relationship with FranChoice worthwhile.
In three words – They Get Us!
FranChoice Consultants are the best of the best – seasoned professionals – experts in the world of franchising! Well informed, quality franchisees are a direct result of the time and effort these amazing consultants spend in preparing them for the process. We cannot be more thrilled with the results from our partnership with FranChoice.
If you are looking for the right business – or if you are a franchisor trying to find the right people to represent and grow your brand – look no further than the consultants at FranChoice.
Ivybrook Academy has had the pleasure of working with FranChoice since 2019. We value the high level of professionalism and knowledge with every consultant.
When a candidate is introduced to our brand, we always have confidence in knowing that the FranChoice consultant has done a comprehensive analysis to ensure that they match our brands criteria. This leads to a much smoother and successful placement of new franchisees within our franchise system for everyone involved.
There is no way that our company would have been able to scale the way that it has without our partnership with FranChoice. We genuinely value this relationship and know it is one that will last for years to come.
We’ve been working continuously with FranChoice for the last 20 years because we value the partnership tremendously.
FranChoice consultants are true professionals who care tremendously about the success of the candidates they bring to us, and as a result, take the time to evaluate both the brands and the candidates to make sure they are a great fit.
The tenure and knowledge base of the FranChoice consultants is second to none. There is no substitute for experience.
When you look at a list of our most successful franchisees, the one common theme is that the FranChoice placements dominate the rankings.
We have worked with FranChoice for almost two years and they have played a huge role in our success in that time. Our brand is a little unique relative to other concepts or industries in franchising and I have been really impressed with the genuine curiosity and interest the consultants have in what we do, and more importantly- what we are looking for in a candidate. It feels like a real partnership- lots of questions, conversation, etc. I have never felt like I was being sold on why we should award someone a license. I also believe that candidates enter the process with a great understanding of who we are, what we do, and how they can play a role in serving their community. It feels like a concierge level of service, which means a lot to me.
We have seen explosive growth over these two years, and I know that the power of the people at FranChoice are a big part of that. I would highly recommend FranChoice to anyone looking to grow their brand or concept.
Next Steps
If you’re interested in creating a productive working relationship with FranChoice or to learn more about our candidates and process: